Look Beyond My Disability, See the True Me
'See the True Me' is a public education campaign that encourages the public to see persons with disabilities for who they are instead of the disability they have. The campaign positions persons with disabilities as individuals with abilities and passion relatable to you and me.
Organised by NCSS, and made possible by the Tote Board-Enabling Lives Initiative, the campaign aims to:
- Celebrate the strengths and abilities of persons with disabilities
- Educate the public on communication tips and support strategies for persons with disabilities
- Encourage the inclusion of persons with disabilities in society
Extensive research was done to understand the needs of persons with disabilities and the perception of persons with disabilities among the general public. NCSS conducted 10 focus group discussions, and a study with close to 1,000 persons with disabilities to find out more about their needs. The study took a whole of person approach. Participants of this study include individuals with physical disability, cognitive disabilities and sensory impairment. An attitude study with 1,400 members of the public was also conducted to understand the public’s understanding and level of acceptance of persons with disabilities. The research provided insights that led to the development of the campaign.
The campaign is part of a five-year public education effort to promote inclusion in Singapore. Initiatives under the first year of the ‘See the True Me’ campaign include:
- Persons with disabilities sharing their dreams, aspirations and abilities through an integrated advertising campaign across digital, broadcast, outdoor and print media platforms
- Launch of the See the True Me website – a dedicated website created in collaboration with Disabled People’s Association which will house stories and resources on how to be more inclusive in our interactions with persons with disabilities
- Disability awareness talks for the public
- An inclusive Community Chest Heartstrings Walk 2016 that offers opportunities for both persons with and without disabilities to interact
The launch of NCSS' "See the True Me" disability awareness campaign, with Minister for Social and Family Development (MSF), Mr Tan Chuan-Jin, at the Enabling Village. How do you see persons with disabilities? The See the True Me campaign encourages the public to see persons with disabilities for who they are, instead of the disability they have. Let us celebrate the strengths, abilities, hopes and dreams of persons with disabilities today.
Media coverage of the campaign:
Watch the See the True Me and ambassadors campaign videos: