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Hubspot is a SaaS provider for digital marketing (primarily inbound marketing, but also caters to outbound marketing), sales and customer service. Founded in 2006 by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT), Hubspot aims to provide products, services and tools for customer relationship (CRM), social media marketing, content management, lead generation, web analytics, search engine optimization (SEO), live chat and customer support.