Community Chest 35th Anniversary Charity TV Show 2018 Raises Over $9.6 million with First-Ever Digitised Fund-Raising Efforts
20 May 2018
The live broadcast of the Community Chest Charity TV Show 2018 raised over $9.6 million, incorporating the first-ever use of digital technology in fund-raising on a charity TV show. The public were able to make donations via QR code with DBS PayLah!. This innovative mode of fund-raising is in addition to donations via tele-poll. The funds raised from the show will go towards more than 80 social service organisations supported by Community Chest.
The Show, held in celebration of Community Chest’s 35th anniversary, appreciated the philanthropic pioneers who had steered the charitable efforts of Community Chest, corporate partners and volunteers who have given tremendous support through donations, time and resources; and involved the younger generation to step up to contribute to support those in need.