novita

Overview

novita Singapore is a home-grown brand with 23 years of experience in creating innovative home appliances. Established to continuously bring creative and innovative solutions to its customers, novita is committed to contributing back to the local community with their philanthropic efforts.

How does novita identify its priority areas?

novita products serve as a constant enrichment to modern households today. They focus their philanthropic efforts to the community they serve (families, elderly, and children) This alignment simplifies the process of integrating philanthropic efforts into their business strategy and reinforces novita's core values, delivering novita’s promise of satisfaction and ease in customers’ lives.

What motivates novita to embark on sustainable philanthropy?

It has always been novita's mission to continue strengthening the brand and corporate identity, while giving back to the community, albeit in an ad hoc manner. An example of the campaigns in 2024 is the NDP 2024 e-coupon purchase for a good cause, with 100% proceeds going to Community Chest (1 to 31 August 2024).

How does novita progress in philanthropy through the adoption of the framework?

novita took reference from the building blocks to structure their philanthropic efforts and integrate them into their business model. With the step-by-step guide, novita has developed a clear implementation roadmap and defined milestones that lay the foundation to drive shared value. By setting up a committee for regular tracking and reviewing of philanthropic efforts, they seek to refine and adjust efforts as they progress in their philanthropic journey. Partnered with Community Chest, Change for Charity is an initiative to integrate giving into novita’s business model to rally their customers to give back to the community.