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novita
12 November 2024
The story of how novita Singapore integrates philanthropy into its business by aligning with community needs. With structured initiatives and partnerships, it aims to create shared value and enrich lives.
Overview
novita Singapore is a home-grown brand with 23 years of experience in creating innovative home appliances. Established to continuously bring creative and innovative solutions to its customers, novita is committed to contributing back to the local community with their philanthropic efforts.
How does novita identify its priority areas?
novita products serve as a constant enrichment to modern households today. They focus their philanthropic efforts to the community they serve (families, elderly, and children) This alignment simplifies the process of integrating philanthropic efforts into their business strategy and reinforces novita's core values, delivering novita’s promise of satisfaction and ease in customers’ lives.
What motivates novita to embark on sustainable philanthropy?
At novita, giving back has always been at the heart of what they do. Beyond building a brand that people trust, novita believes in using their platform to make a meaningful difference in the community.
As part of their ongoing commitment to sustainable philanthropy, novita's latest campaign offers 300 units of portable instant water dispensers, with every dollar from sales donated directly to Community Chest, empowering communities in need. This campaign runs from now till 31 August 2026.
Because for novita, sustainability isn't just about the products they make - it's about the encouraging more to onboard this journey of giving.
How does novita progress in philanthropy through the adoption of the framework?
novita took reference from the building blocks to structure their philanthropic efforts and integrate them into their business model. With the step-by-step guide, novita has developed a clear implementation roadmap and defined milestones that lay the foundation to drive shared value. By setting up a committee for regular tracking and reviewing of philanthropic efforts, they seek to refine and adjust efforts as they progress in their philanthropic journey. Partnered with Community Chest, Change for Charity is an initiative to integrate giving into novita’s business model to rally their customers to give back to the community.