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National Council of Social Service

Beyond the Label

A national movement challenging mental health stigma and fostering inclusion.

Last updated 29 October 2025
Four advocates posing beside the the phrase: NCSS Beyond the Label movement, let's unite against mental health stigma.

Overview

Beyond the Label is a nationwide movement initiated in 2018 by NCSS. Its primary focus is to address the stigma against mental health needs and promote social inclusion for persons living with mental health needs. The second phase of the movement, termed Beyond the Label 2.0, was launched in 2022 and is co-led by TOUCH Community Services.

The movement’s approach involves targeting different groups with a focus on:

Infographics for NCSS Beyond the Label approach which highlights 3 main focus groups: Campaign, Community and Care.

For updates on the campaign movement, follow us on Beyond the Label’s Facebook, Instagram and YouTube pages.

Take a step towards breaking mental health stigma

Discover our comprehensive resources to support mental well-being. Learn how to create respectful environments or find volunteering opportunities to contribute to Beyond the Label’s mission for a more understanding and compassionate society.

Discover our Beyond the Label Collective, uniting agencies to raise awareness, educate, support workplace adjustments, and encourage early intervention for mental health.

Our Beyond the Label ambassadors

Meet the mental health ambassadors of Beyond the Label, individuals who have experienced mental health needs who are courageously sharing their stories, which have been instrumental in driving this movement forward and inspiring others facing similar struggles to speak up and seek help.