NCSS Management Profiles
Ms Tan Li San, PPA(P)
Chief Executive Officer
|Ms Tan Li San joined NCSS as CEO (Designate) on 6 January 2020, and formally took over as CEO on 1 June 2020.
She has held various public service positions during her career, including roles in the Ministry of Communications and Information, Ministry of Manpower, Infocomm Development Authority of Singapore, Ministry of the Environment and Water Resources, Ministry of Finance, Public Service Division, and the Civil Service College.
Her experience in the social service sector included serving on the boards of Beyond Social Services, and the Movement for the Intellectually Disabled of Singapore (MINDS). She currently sits on the Boards of SG Enable, Charity Council, National Volunteer & Philanthropy Centre (NVPC) and raiSE.
She graduated from Cornell University, USA with a degree in Electrical Engineering, and obtained her Masters in Electrical Engineering and Masters of Science in Management from Stanford University, USA. She was conferred the Public Administration Medal (Silver) in 2020.
Dr Fermin Diez
Deputy Chief Executive Officer
Group Director, Sector Capability & Transformation Group
|Dr Fermin Diez joined NCSS on 21 April 2014 as Deputy CEO and Group Director, Human Capital & Organisation Development. He has 40 years of experience in Human Resources (HR), which includes consulting, corporate and academic
roles in 40 countries in all continents.
Fermin has worked in global companies like Deloitte, Towers Watson, PepsiCo, Freescale Semiconductor and was a Senior Partner at Mercer immediately before joining NCSS. As a consultant, he has advised major multinationals, large local companies and public sector organisations at the board and C-suite levels on issues related to strategy, organisation structure, talent management and rewards. Fermin currently sits on the board of the Institute for Human Resource Professionals where he chairs the assessment committee and is Dean of HR Studies. He was formerly a member of the Jurong Health System Board of Directors and HR Committee, and of the HR committee of the National University Health Services Group.
Fermin has co-authored three books on Strategic Human Resources and serves as adjunct faculty at both Nanyang Technological University and Singapore Management University.
|Ms Seah Yang Hee was seconded to NCSS as Deputy CEO and Group Director of Service Planning and Funding Group on 1 April 2020 from the Early Childhood Development Agency (ECDA).
She is no stranger to NCSS, having been seconded to NCSS from July 2012 to June 2013 as Director of Family Service Centres (FSC). She started her career with MSF in 1995 and has assumed roles in the Corporate Planning, Elderly Development, Rehabilitation and Protection and ComCare & Social Support. In 2016, she was posted to ECDA where she held the positions of Director/Child Development and Director/Policy & Sector Funding 2 where she worked on preschool sector funding schemes and KidSTART, a programme for low-income and vulnerable young children to enable them to have a good start in life.
Yang Hee graduated from NUS with a Bachelor of Science with Honours (2nd Upper) in Biochemistry in 1995 and from the University of Toronto, Canada, with a Master of Arts in Sociology in 2001.
|Ms Tina Hung was appointed on 1 April 2020 to a new role as Senior Consultant in NCSS. She hopes to add value by developing leaders, forging better solutions, and co-creating person-centered, holistic and user empowered initiatives to meet
Tina joined NCSS on 17 April 1995 and has held various portfolios overseeing Service Planning & Development, Fund Allocation, HR and Family Service Centres before being appointed Deputy CEO of NCSS on 1 June 2007. Tina has been appointed to inter-ministry committees to conduct policy reviews, develop masterplans and coordinate national efforts to address social problems. She currently serves on the Boards of NUHS Fund, Woodbridge Hospital Charity Fund, Resilience Collective and the Special Needs Trust Company.
Tina holds a double Masters in Public Administration and Social Work. She was awarded the Public Administration Medal (Silver), the Pioneer Social Worker Award (2016), and the Ann Wee Social Work Alumni Award (2020).
|Ms Angela Yak was appointed to her current role on 1 April 2018. As Group Director for Sector Strategy, she oversees sector and corporate strategy development work, Membership and capability funding for the sector. She leads
the group to galvanise NCSS members towards the strategic directions for the sector by strengthening relationships with and provision of resources to members.
Angela holds a Masters in Social Work and a Graduate Diploma in Human Resource and Talent Management. She has 17 years of experience in the social service sector, spanning service planning to manpower development.
Ms Charmaine Leung
Group Director, Fund-raising & Engagement
Managing Director, Community Chest
|Ms Charmaine Leung joined NCSS on 1 July 2018 as Group Director of Fund-raising & Engagement Group and Managing Director of Community Chest. She has over two decades of experience in strategic marketing, business intelligence, consumer
insights, and brand management in multi-national and regional organisations across Asia Pacific. Prior to joining NCSS, Charmaine had spent 11 years in Pernod Ricard in Hong Kong and Singapore in senior marketing and strategic planning
roles. Before Pernod Ricard, she was a market research manager in Acorn Marketing & Research Consultants in Hong Kong and worked in Raffles Hotel Singapore in public relations and the Jubilee Hall. In 2014, she made a career switch
and became an independent consultant providing business and marketing solutions and has since spent her time volunteering and supporting seniors, low income families, and ex-offenders recovering from addictions.
Fluent in English, Chinese and Cantonese, Charmaine has a Bachelor of Arts from National University of Singapore, Executive Education in Leadership & Strategy from INSEAD and a Master of Counselling from Monash University.
Ms Elaine Loo
Director, Service Strategy & Innovation and Director, Capability Funding
|Ms Elaine Loo is seconded to the NCSS as Director, Membership and Strategy Implementation of the Sector Strategy Group which took effect on 1 September 2018. In this role, she oversees the recruitment of new member agencies, maintain member
relationships and support membership resources given to about 500 member agencies.
Elaine joined the Ministry (which was then called the Ministry of Community Development) as a Probation Officer in 1994. Since then she had several job postings in her career which include areas such as residential rehabilitation, family and child welfare, policy planning, capability building and programme development. From 1 August 2016, she was appointed as Director of Central Youth Guidance Office, an inter-Ministry Office that maintains an overview of the entire youth offending spectrum across agency boundaries, identify service and intervention gaps, while focusing on upstream efforts. She is currently a member of the Social Work Accreditation and Advisory Board as well as the National Council Against Drug Abuse.
Elaine graduated from NUS with a Bachelor in Social Sciences (Social Work) degree. She took up further studies in 2014 and graduated with a Masters in Social Work from the George Warren Brown School of Social Work, Washington State, USA.
Ms Lorriane Chue
|Ms Lorriane Chue was appointed as Director, Membership on 1 July 2021 to oversee the recruitment of new member agencies, expansion of membership resources and development of relationships with almost 500 member agencies. Since joining NCSS
in 2010, she has led various teams to engage member agencies in implementing productivity improvement initiatives, Personal Data and Protection Act, and also partnered corporates and foundations to raise funds for President’s Challenge
and Community Chest.
Prior to a mid-career switch to the public and social service sector, Lorriane has over a decade of experience in the private sector leading project teams to strategically transform customer service operations globally.
Lorriane holds a Bachelor of Business Administration degree from National University of Singapore and a Master of Public Affairs degree from University of California, Berkeley, USA.
Mr Ng Herk Low
Director, Strategic Planning
|Mr Ng Herk Low joined NCSS on 11 August 2020 as the Director for Strategic Planning Office, having spent more than 7 years in the social service sector helming various senior roles, including the role of Assistant Chief Executive at SG Enable.
Prior to that, Herk Low spent the first 10 years of his career in several appointments at the Ministry of Information, Communication and the Arts and the Infocomm Development Authority of Singapore.
He holds both a Bachelor and a Master degree in Engineering from Cornell University, USA.
Ms Marie Choo
Director, Relations & Engagement, Community Chest
|Ms Marie Choo joined NCSS on 9 October 2020 as Director of Relations and Engagement. She has over 15 years of experience in the luxury, fashion and lifestyle industry, working with brands like LVMH, Pernod Ricard, FJ Benjamin, and Club 21.
Her roles spanned across marketing, business development, branding strategy, public relations, retail operations and visual merchandising. An entrepreneur for 8 years, she was the founder and director of Alchemy Consultancy, listed by
Marketing Magazine as one of the most successful new PR agencies in Singapore in 2008.
Marie is an ultra-trail runner and a lifestyle athlete. She is also an active fund-raiser who established ‘I RUN FOR RESCUE DOGS’ as a personal initiative to educate the public about dog welfare. In 2019, Marie took part in Relay Majulah, a nationwide relay run where 200 runners ran a collective distance of 2,000 km to raise money for the various charities under President’s Challenge.
Ms Rae Lee
Director, Strategy, Business Development & Communications, Community Chest
|Ms Rae Lee joined NCSS on 29 April 2002 and has more than 10 years of experience in the social service sector, spanning fund allocation, service planning and development, to research and advocacy. She was appointed to her currently role as
Director on 1 May 2016. Rae is now leading her team in the areas of fund-raising, donor management, branding and communications under Community Chest and President’s Challenge. She currently sits on the National Youth Fund Advisory
Committee and Silent Heroes Award Advisory Board.
She holds an Honours degree in Economics from the National University of Singapore.
Ms Priscilla Gan
Director, Volunteer Resource Optimisation
|Ms Priscilla Gan joined NCSS on 13 March 2017 as Director of Relations and Engagement, Community Chest and President’s Challenge after having spent 17 years in the banking industry. Priscilla moved on within NCSS to head the Volunteer
Resource Optimisation team to build the capabilities and enhance the capacity of SSAs on volunteer management on 9 October 2020.
Prior to joining NCSS, Priscilla was Director of the North Asia market in Citibank, managing assets of her clients from China, Taiwan and Hong Kong for six years before taking on the role of Vice President, Strategic Alliance where she oversaw the acquisition and growth strategy for key markets such as China, India and the Philippines. In 2016, she concurrently helmed the role of CitiClub (Citi’s Sports & Recreation Club) President overseeing employee engagement and CSR-related activities for close to 10,000 Citi employees.
Priscilla also served as Chairperson for Silent Heroes Committee by Civilians Association of Singapore in FY20, to uncover more ordinary people doing extraordinary acts.
She graduated from Nanyang Technological University, with a degree in Business Studies specialising in Marketing.
Dr Chu Chi Meng
Director and Senior Principal & Forensic Psychologist, Translational Social Research Division
|Dr Chu Chi Meng joined NCSS as the Director, and Senior Principal Clinical and Forensic Psychologist at the Translational Social Research Division on 1 February 2020. He is concurrently the Director (Special Projects) at the Policy Research
Office, Ministry of the Social and Family Development (MSF), and an Adjunct Associate Professor with the Department of Psychology at the National University of Singapore.
Previously, Chi Meng had stints in MSF relating the delivery and development of forensic mental health services, research and evaluation, as well as policy development for the youth-at-risk sector. He is a registered psychologist and supervisor in Singapore and Australia. He is also a Chartered Psychologist, Chartered Scientist, and Associate Fellow with the British Psychological Society.
Chi Meng holds a Bachelor of Social Science (Psychology)(Honours) degree from NUS and a Doctor of Clinical Psychology (Forensic Specialisation) degree from Monash University. He was awarded the Commendation Medal in 2016.
Mr Bruce Liew
Director, Sector Digitalisation & Transformation
|Mr Bruce Liew was appointed to his current role as Director of Sector Digitalisation Programme Office on 1 September 2020. To help SSAs in their digital transformation, the Sector Digitalisation Programme Office was set up in 2020 to develop
digital capabilities and to facilitate technology adoption in the sector. Besides enabling SSAs to leverage on technology, the office leads the sector in re-imagining and experimenting with service delivery on digital platforms.
Bruce joined NCSS in 2009, initially heading Donor Management, followed by Relations & Engagement, and finally heading Development & Communications – covering the full spectrum of work in Community Chest before becoming Deputy Managing Director and subsequently Director, Strategies and Operations in the Fund-Raising and Engagement Group. He became Director, Knowledge & Risk Management and Info-Comm Systems in 2016 and was re-designated as Director, Corporate Services in 2017 to take on the additional portfolio of Administration.
Prior to NCSS, he spent more than a decade launching and developing digital businesses in a Silicon Valley start-up and various multinational companies.
|Mr Anjan Ghosh was appointed as the Director to oversee the Sector Manpower and Organisation Development for Social Service Agencies on 1 April 2018. He has more than 25 years of experience in various social service areas, including direct
practice at social service agencies, planning work in NCSS in areas related to social service strategy, service management & member relations and service planning. He also worked in areas of international philanthropy for three years
at Temasek Foundation.
Anjan holds an Honours degree in Occupational Therapy and a Masters in Health Sciences Management. He is currently a Committee member of the Industry Advisory Committee for the Health Sciences Cluster of Singapore Institute of Technology, and member of the Social Work Advisory Panel, Singapore University of Social Sciences.
Dr Victor Goh
Director, Social Service Institute
|Dr Victor Goh joined NCSS on 1 October 2015, with years of experience in business, education and entrepreneurship. His first start-up won the inaugural IDA broadband killer apps competition. His game development studio introduced game-based
learning to schools as part of IDA/MOE’s Future Schools initiative. He was the mastermind behind the initial design of SSG’s MySkillsFuture portal and the in.Lab at the Lifelong Learning Institute. His education innovation
initiative transformed SSI into a smart learning environment. He serves as a board member of Youth Guidance Outreach Services. An experience educator in both the academic and CET sectors, Victor is a firm believer that a leader is also
an educator at heart.
A strong advocate of lifelong learning, Victor holds a Doctor of Business Administration from University of Western Australia, a Master of Business Administration from University of Strathclyde, and a Bachelor of Mechanical Engineering from National University of Singapore.
Ms Belinda Tan
Director, Funding, Outcomes & Standards
|Ms Belinda Tan was appointed as Director-designate, Fund Allocation in March 2018, and as Director on 1 April 2018. On 1 July 2020, the Fund Allocation team has expanded and is now the Funding, Outcomes and Standards team.
This is to put emphasis on the use of funding as a lever to drive good services standards and outcomes in the sector.
Belinda joined NCSS on 30 September 2002 and has held various portfolios in Community Chest, Service Planning and Development, and Corporate Communications before her appointment as Director, Social Service Training Institute (SSTI) in 2011. She has been instrumental in transforming SSTI into a centre of learning and capability building for practitioners. Under her leadership, SSTI has been appointed the Continuing Education and Training Centre for the social service sector by the Workforce Development Agency. SSTI was re-branded as the Social Service Institute in 2013 as a one-stop social service learning hub. Belinda joined the Sun Ray scheme in July 2015 and was posted to Montfort Care as Group Director, Shared Services and General Manager of YAH!
She holds a Bachelor of Arts from the National University of Singapore and a Master of Health Science (Gerontology) from the University of Sydney. She has over 19 years of experience in the social service sector.
Mr Chan Whee Peng
|Mr Chan Whee Peng joined NCSS on 15 November 1999 and has led various efforts to develop and review social services in the eldercare, family and disability sectors. He assumed his current role as Director with effect
from 8 October 2011.
Whee Peng has contributed to sector-wide projects including the development of the first electronic case management system, outcome management framework, Enabling Masterplan and initiating the first Social Service Summit. Current efforts focus on promoting social inclusion of persons with mental health conditions and persons with disabilities, strengthening support for caregivers and disadvantaged families.
He holds a Master in Social Science (Social Work) and a Master in Public Administration from the National University of Singapore.
Ms Pearlyn Tseng
Director, Communications & Marketing
|Ms Pearlyn Tseng joined NCSS on 2 February 2015 and leads the Corporate Communications team. She has more than 20 years of experience in corporate and marketing communications, digital marketing, partnerships and community engagement
across the public, private and non-profit sectors.
In 2018, she spearheaded the Beyond the Label movement, a public education initiative to address community stigma and implemented initiatives to promote the social inclusion of persons with mental health conditions. Prior to joining NCSS, Pearlyn was Deputy Director at the Health Promotion Board, overseeing health communication campaigns and industry partnerships to nudge Singaporeans to lead a healthier lifestyle.
Pearlyn holds a Bachelor of Arts from NUS and a Master of Mass Communication from the Wee Kim Wee School of Communication and Information, NTU. She was conferred the Nanyang Alumni Achievement Award by NTU in 2020.
Ms Jestine Choo
|Ms Jestine Choo joined NCSS on 1 February 2020 as Director, Finance. She has spent the past 20 years in Civil Service, working in various Ministries like Ministry of Manpower, Ministry of Community Development, Youth and Sports and Ministry
of Social and Family Development. She joined the Sports Division in Ministry of Community Development, Youth and Sports in September 2005 and worked closely with then Singapore Sports Council to develop a vibrant sports sector. In March
2008, Jestine was then posted to the Organising Committee for the inaugural Singapore Youth Olympic Games as Head, Budget Planning and Control. Upon the successful conclusion of the Singapore Youth Olympic Games in 2011, she joined the
Finance and Facilities Division in Ministry of Social and Family Development and held the position of Deputy Director in the same division in prior to joining NCSS in 2020.
Jestine holds a Bachelor degree in Business Studies from the Nanyang Technological University.
Ms Yong Siow Yin
Director, Human Resource & Organisation Development
|Ms Yong Siow Yin was appointed on 1 September 2020 to oversee the Human Resource management and development, and the Organisation Development functions in NCSS. In her immediate past role, she was the Director of Social Service Leadership
Unit where she managed the Sun Ray scheme and other social service leadership schemes; and launched the sector youth leadership programme, the ‘NCSS 40-Under-40’.
Prior to joining NCSS, Siow Yin was a Programme Manager and Principal Engineer in the Defence Science & Technology Agency where she spent 16 years on projects that developed and delivered defence capabilities for the defence of Singapore.
Siow Yin is a certified Institute for Human Resource Professionals (IHRP)-Senior Professional. She holds a B.Eng. from the National University of Singapore, a M.Sc. in Combat Systems Technology from the Naval Postgraduate School and a M.Sc. in Defence Technology and Systems from the National University of Singapore.
Ms Daphne Koh
Chief Information Officer
|Ms Daphne Koh joined NCSS full time on 1 August 2019 as the Chief Information Officer. Seconded from Government Technology Agency (GovTech), Daphne heads the Info-Communication System (ICS) Team to drive the strategic ICT plans and digital
transformation. Prior to her secondment with NCSS, Daphne was the Deputy Director with Ministry of Social and Family Development (MSF) Social Service Social Service ICT Programme (SSICT) Office.
Daphne brings with her a strong background in the public sector having held several ICT appointments in Ministry of Transport (MOT) / Public Transport Council (PTC), Ministry of Foreign Affairs (MFA) and Ministry of Community Development, Youth and Sports (MCYS).
She holds a Bachelor Degree from Nanyang Technological University, and a Master of Technology from National University of Singapore.
Dr Andrew Lim
Director, Workplace Development
|Dr Andrew Lim joined NCSS on 1 March 2017 and assume the role of Director of Workplace Development on 1 September 2020. Before that, he was Director of Volunteer Resource Optimisation until 8 October 2020.|
Prior to joining NCSS, Andrew co-founded BuzzCity Pte Ltd, a global mobile internet advertising network spun-off from A*Star in 1999, until its acquisition in late 2016. With more than 20 years of entrepreneurial experiences in industries spanning from marine, civil construction, property management and IT, Andrew has experience in regional business development, corporate operations, capital fundraising and business strategy formulation.
Andrew holds a Diploma in Electrical Engineering from Ngee Ann Polytechnic, a Bachelor Degree (Honours) in Business Administration from the University of Bolton, and obtained both a MBA and Doctorate of Business Administration from the University of South Australia. Andrew also volunteer his time in various capacities with the grassroots organisations.
Ms Tan Suan Ee
Head, Internal Audit
|Ms Tan Suan Ee joined the Accountant-General’s Department in 1999. She has 22 years of experience leading internal audit units to provide governance, risk management and assurance services in government departments, Statutory Boards
and Ministries. Suan Ee is currently with the Ministry of Social and Family Development and NCSS as the Head of Internal Audit Unit since 1 November 2018.
Suan Ee graduated with a Bachelor of Accountancy degree from the Nanyang Technological University and is a Certified Internal Auditor, received a Certification in Risk Management Assurance and a Chartered Accountant of Singapore. She is the Vice President of the Institute of Internal Auditors (Singapore Chapter).