mental health campaign ambassadors
 

About Beyond the Label

  
Beyond the Label is a movement to address stigma faced by persons with mental health conditions in society. According to the Singapore Mental Health Study 2016, one in seven adults have experienced a mental health condition in their lifetime. More than three-quarters of people with a mental health condition in their lifetime did not seek any professional help. 
 

Stigma towards Persons with Mental Health Conditions 


The Quality of Life Study by NCSS found that persons with mental health conditions have a significantly lower quality of life than the general population. Seven in 10 persons with mental health conditions face challenges  living with dignity because of the negative attitudes and actions of others. 

The study on Public Attitudes towards Persons with Mental Health Conditions by NCSS revealed that the public has many misperceptions about persons with mental health conditions. Fear and the lack of understanding, coupled with stereotype knowledge and the influence of media, contribute to the issue of deep-seated stigma that is prevalent in society.
 

Objectives of Beyond the Label 


Beyond the Label is our driver of change to influence public’s perception towards persons with mental health conditions. The campaign aims to encourage the public to go beyond the label of a mental health diagnosis, to view and regard persons with mental health conditions for who they are. We hope to:
  1. Raise awareness of the stigma towards persons with mental health conditions
  2. Celebrate the resilience, strength and contributions of persons in recovery from mental health conditions
  3. Educate and equip the public with tips and knowledge to interact and support persons in recovery 
  4. Facilitate more conversations on mental health  
  5. Encourage more balanced reporting and portrayal of persons with mental health conditions in the news and media.

Beyond the Label is a five-year public education effort funded by the Tote Board Mental Health Strategic Initiative.